The Role of Internal Communication in Setting Strategic Direction
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https://doi.org/10.5281/zenodo.7488303Keywords:
Strategic Management, Internal Communication, Setting Strategic DirectionAbstract
Although strategic management is the job of top management, the participation of all employees in the process will affect its functioning and effectiveness. As elements of directional strategies, mission, vision, goals, organizational values , and strategies provide to all members of the organization a framework for involving strategic management process. In the study, the role of internal communication is considered as a bottleneck in strategic direction, and it is aimed to determine the bottleneck’s effect. According to this aim, data were obtained via survey method from 15 managers and 182 employees of a textile company in Istanbul. Results showed that the most important tools for providing strategic direction are meetings, intranet, business journals, and bulletin boards.
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